Why Jewelers Must Have the Perfect Jewelry Lighting On the Go?
If having a consistent lighting is a non-negotiable in jewelry and gemstone photography, now, imagine if you have the perfect consistent lighting...
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Tutorials, product news and behind-the-scenes from the team — built to help you create stunning jewelry imagery faster.
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Why White Light is Crucial for Jewelry Photography?
We've heard it all before—natural light is the best light source for photography. It's versatile, highly accessible, and has a broad spectrum....
Why Add Yellow Lighting When Taking Photos of Gemstones?
If color is key in colored gemstones then so is light in photography. In this article, we're going to unlock the secrets...
The Power of Consistent Lighting in Gemstone Photography
Consistent lighting is a crucial aspect of photography. It plays a fundamental role in achieving visual and technical quality, accuracy, and visual...
How to Take Photos of Diamonds Without Reflections
"How to take photos of diamonds without reflections?" Reflections—perhaps the bane of every jeweler's existence. Photographing diamonds without reflections can be challenging...
Top 5 Reasons High-Quality Sparkle Videos Boost Online Sales
We recently explored the importance of gem sparkles on social media. In today's article, we look at ways sparkle videos boost your...
Why Gem Sparkles Matter on Social Media: A Brilliant Strategy
Gem sparkles. How do you maximize this dramatic power to maximize your social media reach? When it comes to marketing, visual content...
Unleashing the Sparkle: How to Sell Diamonds Online Successfully
Making your diamond sparkle in photos and videos is a matter of getting all compositions right. These compositions include motion, light, cut,...
Case Study: Chow Tai Fook
About Chow Tai Fook A step towards an omnichannel success Macro has not only helped us showcase loose stones in professional quality...
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