The problem worth solving
Before GemIQ, came the idea.
Recognizing the growing shift toward ecommerce, William set out to rethink how jewelers create content for the digital world.
William's vision
From initial concept to industry innovation
William set out to help jewelers present and sell their products better online.
The birth of GemLightbox
Jewelry photography, simplified
The world’s first smartphone jewelry lightbox made professional capture accessible to every jeweler.
The GemLightbox App launches
Capture and create, connected together.
A dedicated app streamlined the jewelry capture workflow from phone to product.
The first jewelry turntable
360° capture arrives on smartphones
Jewelers could now showcase every angle with smooth automated motion content.
Introducing GemLightbox Aerial
Motion built for hanging jewelry
The first dangling jewelry turntable transformed how necklaces and earrings were captured.
GemLightbox Macro Launches
Precision capture for loose stones.
A dedicated solution for diamonds and gemstones brought macro-level clarity to smartphones.
GemLoupe Changes Mobile Capture
JWA Industry Innovation of the Year
During lockdowns, jewelers could continue creating professional content directly from their phones.
GemLightbox Pro Arrives
Bigger. Faster. More powerful.
GemLightbox Pro elevated studio-quality jewelry capture with advanced professional features.
GemHub Studio Launches
Jewelry workflows move to the cloud
Businesses could now manage, organize, and scale content creation more efficiently.
Introducing GemCam Pro
Release of the GemCam Pro
A professional camera system built specifically for jewelry, delivering unmatched detail, true color, and capture precision.
GemSparkle is released
Professional jewelry capture, anywhere.
The world's first portable jewelry capture system with configurable lighting, bringing studio-quality sparkle and detail directly to your smartphone.
GemLightbox Max Unveiling
Our biggest leap in jewelry capture
Built for larger pieces, brighter results, and a new generation of high-impact content creation.