Massive Cost Savings
Eliminated $50 per-render costs, saving thousands across inventory lines.
Case study
AustraliaHow Double M & Co. Cuts Photography Costs and Accelerates E-Commerce Publishing with GemLightbox
Tyrus, Double M & Co., Australia · Fine Jewelry Retailer & Wholesaler
Key Highlights
The biggest wins from switching to GemIQ
Shopify Integration
Direct integration enables instant publishing of photos and 360 videos.
Rapid Turnaround
Replaced two to three day waiting times with real-time in-house creation.
The Challenge
Double M & Co., a family-owned fine jewelry brand with 60 years of heritage in Perth, faced high operational costs and lengthy turnarounds for product imagery.
Outsourcing product renders meant paying $50 per image and waiting two to three days for final assets.
This bottleneck delayed new inventory listings and hampered seamless e-commerce updates across their expanding operations.
GemLightbox's Role
Adopting GemLightbox introduced an instant in-house studio solution capable of capturing high-quality photos and 360-degree videos in seconds.
The seamless integration directly into Shopify allowed their team to push fresh media to the web instantly without relying on external agencies.
"Now that we can just take the videos and put them straight onto our website, it makes everything a lot easier."
The Results
- Eliminates external render fees of $50 per image, saving $5,000 for every 100 products updated.
- Reduces image production turnarounds from two to three days to real-time asset generation.
- Enables direct Shopify integration for instant web publishing of photos and 360 videos.
- Streamlines media creation as the brand expands toward opening its second showroom.
GemLightbox transformed Double M & Co.'s photography workflow into a rapid, cost-effective, in-house system.