Case study

United States of AmericaUnited States of America

Why Keller's Jewelers Chose GemIQ for True-to-Life Color and Clarity

Susan, Keller's Jewelers, United States
Why Keller's Jewelers Chose GemIQ for True-to-Life Color and Clarity

Key Highlights

The biggest wins from switching to GemIQ

01

Color & Clarity

Keller's Jewelers achieved true-to-life color and gemstone clarity without relying on complex photography setups.
02

Automated Efficiency

The integrated 360-degree turntable captures full video and multi-angle views in a single automated process.
03

Simplified Workflows

Replaced tedious DSLR routines and phone camera editing with a fast solution designed for busy jewelers.

The Challenge

Keller's Jewelers is a family-owned and operated retail jewelry business serving its community for over 60 years. Based in Menifee, California, the team manages all aspects of repair and custom service in-house while balancing a very busy daily schedule.

Capturing accurate photography for their inventory presented constant obstacles. Standard camera setups failed to capture true gemstone clarity, correct light balance, and authentic colors.

To solve this, the store relied on phone cameras combined with ChatGPT for color corrections, or utilized a complex Nikon D60 DSLR camera setup. The overall process proved overly complicated, time-consuming, and difficult to manage consistently. 

"The biggest one is quality, clarity, color. You cannot get a true color or clarity with just regular photography."

GemLightbox Max’s Role

During a live demonstration at the JCK Show 2026, Keller's Jewelers evaluated the GemLightbox Max. The streamlined design provided immediate simplicity and ease of use, eliminating the need for complicated lenses and lengthy editing routines. 

"Simplistic. Very straightforward."

The integrated spinning turntable made a standout impression by capturing complete 360-degree views alongside individual angle shots in a single seamless automated process. 

"The spinning turntable and it will do a 360 and each side view at once."

The Results

  • Replaced complex DSLR and manual phone camera workflows with a fast, automated solution.

  • Captured true-to-life color and gemstone clarity without relying on manual color correction.

  • Automated 360-degree video and multi-angle image capture in a single pass.

  • Saved valuable operational time for staff managing tight daily repair and store schedules.

GemLightbox Max provided Keller's Jewelers with a fast, straightforward photography solution tailored perfectly for busy retail jewelers.