Amethyst, the World's Most Popular Purple Gem
I'm not particularly fond of purple. While others see it as a symbol of wealth and royalty, I look at it as...
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How to Use the GemLoupe for Gem Photography
If Gem photography remains to be a struggle after all the equipment you've tried, we're here to turn the situation around. In...
5 Holiday Jewelry Trends That Will Turn Heads This 2023
'Tis the season to be merry, especially if you're a jeweler! According to recent numbers, this year is not only meant to...
5 Holiday Marketing Tips for Jewelers
'Tis the season to go shopping! We've rounded up 5 of our tip-top holiday marketing tips to help you make the most...
How to Encourage Repeat Jewelry Purchases
Are repeat jewelry purchases possible? Some say that jewelry is not commonly suitable for reordering. It's just not the superstar. Perhaps it's...
5 Current Jewelry Sales and Trends
How has the jewelry retail industry changed as the world continues to grapple with pandemic challenges? Despite the ramped-up vaccination program in...
Diamond Photography: Make Diamonds Sparkle with GemLoupe
When it comes to diamond photography, jewelers and diamantaires have their fair share of struggles—from getting the background right to lighting setup...
3 Reasons Why Retail Jewelers Should Go Digital
Is digital transformation part of your business strategy this year? Retail jewelers are going digital. It's an inevitable route to the future,...
How Can Jewelry Brands Use Influencer Marketing?
Can jewelry brands benefit from influencer marketing? According to statistics, influencer marketing is expected to grow to $13.8 billion this year. This...
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