Turquoise: The National Gem of Tibet
Turquoise is one of the oldest gemstones in the world. It has long been associated with divine energy in many cultures, particularly...
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Tanzanite, The Birthstone for December
Unlike other ancient gemstones that have long been part of history, tanzanite is a relatively modern gem discovered only in 1967. It's...
How to Protect Your Jewelry Store from Theft
How do you protect your jewelry store from theft? And if you're a small jewelry business, should you be concerned about jewelry-related...
5 Mother's Day Jewelry Marketing Ideas to Increase Sales
How ready are you for this year's Mother's Day celebration? This year might be more different from the last as more and...
Think Pink: An Inside Look at Pink Diamonds
What makes pink diamonds pink? Are pink diamonds rare? Let's take an inside look at one of the world's rarest gemstones and...
How to Communicate Store Changes to Jewelry Shoppers
Are you planning to reopen your jewelry store soon, but unsure how to communicate store changes to your jewelry shoppers? Learn how...
Jewelry Shopping Trends Brought About by Covid-19
How did COVID-19 change consumer mindsets in jewelry and jewelry shopping? Let's take a look at the latest jewelry shopping trends more...
5 Ways to Combine Physical and Online Jewelry Shopping
In-store jewelry shopping is not dead; outdated in-store shopping is! If there's anything we've all learned in the past year since the...
How to Photograph an African Ruby with the GemLightbox Macro
Welcome to another GemLightbox demonstration! In this post, you'll learn how to photograph an African ruby using the GemLightbox Macro and an...
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