How Should Jewelers Handle Social Media in COVID Outbreak
One of the many questions we received from jewelers like yourself pertained to social media – how to handle social media during...
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How Can Jewelers Stay Productive During the COVID Outbreak?
To date, around one-third of the human population or over 2.6 billion people have been in some form of lockdown because of...
How to Photograph Rubies
Welcome to another installment of our Gem Photography series. This post unmasks the mystery of rubies - its history, cultural associations and...
How to Prepare Your Jewelry Store for a Coronavirus Outbreak
Coronavirus or COVID-19, as the World Health Organization (WHO) named it, is a strain discovered in 2019. It is an emerging zoonotic...
How to Sell Jewelry to Self-Purchasing Women
How to sell jewelry to self-purchasing women (SPW)? If you have observed the recent trends, you’ve probably already noticed the way women...
5 Ways to Create an Immersive Jewelry Shopping Experience
They say the future of retail is experiential, but the future is bleak unless jewelry retailers learn to incorporate immersive jewelry retail...
3 Considerations When Fixing Your Jewelry Marketing Approach
Jewelry marketing is a perpetual motion. The market is changing at an alarming speed, and if you’re stuck in a rut, there’s...
5 Jewelry Trends to Stock Up on This 2020
Are you wondering what the jewelry inventory looks like this year? The new year brings in new jewelry trends (or not). Keeping...
5 Jewelry Marketing Tips to Boost Your Sales
Are you in search of new jewelry marketing tips to try this year? Your jewelry marketing ideas matter now more than ever....
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